If you’ve been working on boosting your website’s SEO, you’ve probably heard the term NAP backlinks floating around. But what exactly are they? And why are they worth paying attention to?
Let’s break it down.
🔍 What Is NAP?
NAP stands for:
Name
Address
Phone number
These three elements — when listed consistently across online directories — help build trust with both Google and potential customers.
Think of them as your business’s digital fingerprint.
🌐 What Are NAP Backlinks?
A NAP backlink is when your business’s NAP info is listed on a third-party site, and that listing includes a link back to your website.
Usually, this happens on:
Local directories
Business profiles
Industry-specific portals
Social citation networks
These links:
Strengthen your domain’s authority
Improve your local SEO
Help Google verify that your business is legitimate and consistent across the web
✅ Google sees accurate NAPs as a trust signal — especially for local and service-based businesses.
📈 Why Are NAP Links Still Effective in 2025?
Many marketers have shifted all-in on content and AI tools — but in doing so, they overlook off-page authority signals like NAP backlinks.
Google still uses citations and backlinks from trusted directories to gauge:
Business legitimacy
Location accuracy
Overall domain authority
If your competitors are listed on 50 sites, and you’re on 5, guess who ranks better?
🚀 Why Soogle’s NAP Backlinks Matter
At Soogle, we focus on quality over gimmicks.
Every month, we manually build ~25 NAP-style backlinks for your site by submitting to clean, Google-indexed directories and profiles.
Here’s what makes our approach different:
✍️ 100% Manual Submissions
No spammy automation. Every backlink is hand-placed by a real person to ensure consistency and authenticity.
🔒 Indexed, Trusted Sites Only
We only use directories that are clean, trusted, and show up in Google’s index. No shady or expired domains.
📊 Long-Term SEO Value
While the results aren’t instant, these backlinks compound over time. You’re building long-lasting authority the right way — not trying to game the algorithm.
🧠 Google-Friendly
Google officially recognizes these types of links as valid, natural backlinks — especially for businesses trying to rank locally or establish authority in their space.
🏁 Final Thoughts
NAP backlinks are one of the most underrated assets in SEO — and they’re hard to scale if you don’t have the time or tools.
With Soogle, we do it for you, every month.
👉 Ready to see your backlink profile grow? Start your plan now
Still have questions? Check out a sample report or reach out to our support team.